Spring Lake Technologies - Integrating the art of selling with predictive technologies.

Rick Peterson is known throughout professional baseball as the leading practitioner for peak performance coaching.

A lifelong “baseball guy” Rick has developed a unique approach to coaching that has produced revolutionary results. Over three decades, Rick has combined athletic skills with the science of human behavior to help his players set new milestones. His track record has been chronicled in Michael Lewis’ best seller “Moneyball” (2004) and John Feinstein’s “Living in the Black” (2008). Rick has applied his unique methodologies with some of today’s most successful athletes including Michael Jordan, Barry Zito, Pedro Martinez, Johan Santana, Tom Glavine, Roger Clemens, Frank Thomas, Jim Abbott, Jason Giambi, and many others.

In 2008, Rick took significant steps beyond Major League Baseball. First, he got involved with US Athletic Training Center, a specialized bio-assessment coaching business designed to help young athletes learn the art and skills of pitching without jeopardizing arm health, a common malady for youth baseball players. Later in the same year, Rick became a Special Advisor to NJ based Spring Lake Technologies (SLT). SLT is Web based software company and the creator of the SmartSeries applications with over 1,700 users to date. The SmartSeries suite measures peak performance in organizations and provides specific coaching to leadership teams to impact change based on psychology and behavioral science.

Previously, Rick was a fixture on a variety of Major League Baseball teams. Known as the Pitching Professor, Rick was the pitching coach for the New York Mets and the Oakland Athletics for the past decade. His Oakland staff led the American League in ERA for two years, posting a 3.63 in 2003 and 3.58 in 2002. Under his guidance, the A's finished in the top three in ERA from 1999-2003. Tim Hudson, Barry Zito and Mark Mulder all flourished under his tutelage. Each became a 20-game winner and Zito captured the 2002 American League Cy Young Award.

Earlier in his career, Rick held a variety of positions in the White Sox, Indians and Pirates farm organizations including a five year stint where he was the co-director of the sports psychology program as it related to performance behavior for the Chicago White Sox. Rick graduated from Jacksonville University where he studied psychology. A Pittsburgh native, Rick was originally drafted in the 21st round of the June, 1976 Free Agent Draft by the Pittsburgh Pirates after graduating from Mt. Lebanon High School. Rick currently lives in NJ with his three sons.